About Sheq Studio
Built on clarity, trust, and thoughtful design.
Sheq Studio exists to help care led brands communicate with confidence, credibility, and intention without noise or gimmicks.
Founder & Creative Director
Dr. Arshdeep Kaur Bedi
Dr. Arshdeep Kaur Bedi is a dentist turned brand strategist and founder, specializing in building high trust, minimal, and modern brand identities for care, wellness, and lifestyle businesses.
Her clinical background gives her a deep understanding of trust, communication, and user behavior which she now blends with design strategy to create brands that feel clear, credible, and visually elevated.
At Sheq Studio, she leads creative direction, brand strategy, and digital experience development transforming complex ideas into refined, intentional visual systems.
Her approach is rooted in clarity, psychology, and thoughtful design.
Focus Areas
Brand identity, digital experience, healthcare communication, strategic positioning
Design Philosophy
Minimal. Intentional. Psychology led. Clarity over trends.
What Defines the Work
Trust over trends. Substance over style. Real results over vanity metrics.
How We Work
Three principles guide everything we do
Strategy First
Every design decision is rooted in strategy. We understand before we design, so nothing is arbitrary.
Trust First Design
We build brands that patients trust before they arrive. Transparency, clarity, and authenticity always.
Measurable Results
Beautiful design matters, but results matter more. We track, measure, and optimize continuously.
Experience & Expertise
Clinical Background
As a practicing dentist, Dr. Arshdeep Kaur brings real world healthcare expertise, understanding patient psychology, trust building, and the nuances of professional communication in sensitive healthcare contexts.
Brand Strategy & Design
5+ years of experience in branding, visual identity, UX design, and digital strategy for healthcare, wellness, and lifestyle brands. Specialized in positioning, messaging, and digital presence.
Digital & Web Development
Full stack digital experience design from strategy and UX to web development, SEO, and content strategy delivered by a dedicated team that builds cohesive, beautiful, and high performing digital systems for your brand.
Founder Mindset
Built and scaled multiple ventures. Understanding of business dynamics, growth challenges, and the intersection of great design with sustainable business models.
Why Work with Sheq Studio
✓ Real Healthcare Expertise
We understand healthcare compliance, patient psychology, and the trust dynamics that matter in medical communication.
✓ Strategy Before Design
No beautiful designs without purpose. Every element serves your business goals and brand promise.
✓ Boutique Attention
Limited client roster means founder-level attention, deep collaboration, and personalized solutions.
✓ End-to-End Delivery
From brand strategy to website to content to SEO — everything connected, consistent, and purposeful.
Work with Sheq Studio
We partner with a limited number of brands each year to ensure depth, clarity, and long term partnership value. If your brand is ready to lead with trust and clarity, let's talk.
Book a Discovery Call